The internet has allowed some savvy marketers to exploit ways in which to give their brand a huge boost using very little money. Until social networks caught on, building organic likes and followers was quite easy, you just needed a personality and something interesting to say. Throw in a few keywords and you could also find yourself at the top of the search engines but now as budgets grow and prices rise, organic has been forgotten.
Of course, promotions were never going to be free forever with Google and Facebook, Twitter and LinkedIn. There are costs that can now run out of control if a campaign isn’t well thought out. Amateurs can easily see thousands of pounds disappear in a heartbeat when competing for the best keywords on PPC, while others throw good money after bad believing quantity rivals quality.
On top of this there are many companies offering expert services, spending your company’s money to market your products or services. Along with their own fees they charge incredible amounts and help you part with your cash by using a few clever phrases such as:
1. We’ll drive business growth
2. We’ll generate revenue
Unless you’re very happy with the size of your business as it stands, the first phrase will peak your interest. Everyone wants to grow, growth means money, or does it?
The thought of increased revenue also encourages CEOs to spend a little more. Remember though that revenue isn’t cash in hand, revenue isn’t profit. Revenue is responsible for those derogatory remarks when some snidely says, “oh yes, they may look wealthy on paper.”
A simple equation shows that Profit = Revenue – Cost.
Read more: http://blog.ometria.com/ecommerce-decisions-optimising-for-revenue-vs-profit
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